Random, disconnected data bites don’t cut it in our industry. So we’ve put our decades of consulting experience into developing purpose-driven methodologies that meet real-world needs:
Acquisitions Evaluation
Examine one or multiple properties (and their competitors) anywhere; compare Shopper Visit Counts, seasonal traffic composition, shopper demographics, our unique Shopping Frequency Indices, etc. to inform your decisions
Repositioning & Redevelopment
Quantify challenges and opportunities… understand Shopper Penetration/Origin patterns; define Core and Extended Trade Areas via our exclusive Microgrid Mapping platform; generate Key Shopper Metrics sets, including frequencies, demographics and category spend capacity; track seasonal trending and use our Weekpart/Daypart analytics to drill-down on potential merchandising/tenant mix adjustments. Use our Void Analysis methodology, which plots actual trade areas to confirm or counter retailer prospect cannibalization concerns – good for landlords, good for tenants
Merchandising & Leasing
Using Shopper Profile data, combined with Cross-Shopping Analytics, Visit Share, Void Analysis, Weekpart/Daypart shopper composition, underlying Market Data Comparisons and other datapoints to craft your strategy and your leasing marketing materials
Competition Comparisons
Stack-up your center, street or store against other retail venues; use our exclusive Cross-Shopping/Exclusive Shopper Base methodology to understand visit share and potential second-location plays; line-up August Partners’ Key Shopper Metrics tables to see where you stand, where you could be and where you need to be
Marketing Intelligence
Unprecedented, granular data for centers, stores and municipalities: shopper origins tracking – in detail – zip-by-zip and even down to Zip +4 levels for social/digital/streaming media targeting. August Partners’ Best Customer Segmentation dataset extracts help you aim your outreach geographically, seasonally and strategically; our exclusive Radius Visit Velocity analytics help clients identify/quantify close-in and feeder market nodes and target them with precision
In-Center Dynamics
From pre-/post- visit patterns to dwell time to store visits and traffic flow, to cross-visit patterns and store visit shares, our Bird’s-Eye View analyses provide merchandising and operational insights
Permutations & Combinations
Geofence datasets are massive, so there are innumerable ways to connect the dots. As we work with our clients and their specific needs, we continue to develop new and innovative methodologies, new Industry Standard Benchmarking metrics and always, new means of optimizing retail performance