About

**August Partners: Research and Consulting**

Procuring data is one thing. Interpreting it is another. We do both.

Our clients expect us to give them facts and findings that lead to strategic and tactical solutions – in repositioning against competition, in merchandising and leasing to shifting consumer tastes and demands, in marketing to definable shopper subsets, in building property-retailer synergies…

And that’s what we do… beginning with industry-leading geofence research methodologies, including new tools like cross-shopping/exclusive shopper base metrics… true retailer void analysis that opens-up opportunities for centers and retailers alike… with accurate, shopper-frequency-based trade area definitions and Best Customer segmentation datasets for precision targeting.

Data For Presentations

Developers, owners and third-party companies are using August Partners data in property fact sheets and retailer presentations.

Data for Due Diligence

Investors and institutions are using our data in their pre-acquisition due-diligence work.

Data for Marketing

Marketers are mining detailed “Best Customer” datasets in social/digital/streaming precision-targeting programs.

Big Data vs. Best-Guess Solutions

August Partners delivers data-supported solutions, based on quantification, not speculation. We use shopping pattern data to define microgrid-level Core and Extended trade areas; we separate shopper profile data from market data in a unique way that helps centers, streets and shops quantify shopper demographics vs. market demographics – “what we’re getting versus what’s out there.”